Rise of eCommerce Platforms in 2021:

 


eCommerce is an ever-rising manufacturer deposing a visible rise every year. This has made more & more companies shift to online platforms in a little period. But what has changed this time around? Almost every day we wake up to some updates, new ships, and more change. Technology growth has always been a regular, but this year, the growth of online platforms has expressly left the eCommerce industry confused.


While 2020 brought many challenges, it also changed our lifestyle. From health pressure to social distancing & severe lockdown, all the factors have made a bulk of people shift to online platforms for making properties. 


The profits are rising, and so is the game & consumer information. Thus, it is required to keep up with the latest trends to make the most out of online events & gain success. 

Voice Commerce:

The future of eCommerce production is voice commerce. People are more showing interest in voice assistants like Google Assistant, Google Home, or devices like Amazon Echo. It is foretold that by 2025, almost 75% of households in the US will have active speakers, and voice sales will reach almost next 2 years.

The impressive growth of voice eCommerce owes to two primary factors, service, and accuracy. Global platforms like Amazon & Google, both are trying to provide regional language voice support for online shopping. Thus, online businesses today need to optimize their top-level conversion tube content to provide answers to commonly asked questions by consumers about your product or the industry. Such informational & targeted content engages your potential customers & boosts the chances of change. For instance, when a user opened a voice-based how-to content search, the browser will lead them to your page that has the solution which in turn will show them the way to your related product.

Omnichannel Shopping:

It refers to creating seamless shopping expertise for your customers across devices & channels. With the growing use of voice shopping and mobile devices, the number of omnichannel users is surely going to increase in the coming years. To understand your customers’ behavior, you can use analytic tools that help you in creating reports about their buying pattern, a device used and track cash flow, etc. With this, you can identify the product in demand, estimate customer loyalty, and monitor profit & loss. These tools also bring you reports on the functioning & use of key online business methods like add to cart, view items, checkout process, and success. You can thus correctly identify the glitches in your online business and make insightful arrangements that can help you grow by any fold. Below are some ways to create a seamless omnichannel shopping adventure for your customers:

  • Optimizing your website for the small screen to spread the growing number of smartphone users. You can also create a mobile app for your business.
  • Provide a personalized customer experience by analyzing their expression across platforms and giving them exactly what they are looking for.

AI and AR:

It is foretold that by 2022, will spend over $7.3 billion on AI and a bulk of stores will be using AR to be enrichen the customer experience.

AI works as a replacement for an online store associate by automating the process of providing customers with personalized direction and buying advice. AI simply draws upon the customer’s purchase/search history and behavior to recommend products that they are likely to purchase.

Augment Reality is another feature that is going to be highly helpful for the eCommerce industry from both buyer & seller prospects. This is because like offline purchasing a buyer cannot try an outcome while shopping online. AR is a great solution as it gives a virtual demo of how the product would look on the buyer. Thus, there are fewer risks of disappointing purchases and more happy customers.

Payment Options:

You need to provide your customers with a variety of adjustment options. These days, there is a type of digital payment options available that include debit or credit cards, e-wallets like GooglePay, Paytm, Phonepe, and even Bitcoins. It’s foretold that more & more online businesses will adapt to cryptocurrency in the coming year.

While one user may prefer using a debit/credit card, others are more used to e-wallets. Availability of proper payment options makes a crucial factor in their final buying decision.

Thus, it is important for all online companies today to integrate their platforms with at least the most used and popular payment options. You need to keep a track of the most modern trends to create smooth user knowledge and provide customers with the ease of ordering online.

Mobile Commerce:

All the above trends that we’ve listed in this blog post, from voice eCommerce to omnichannel shopping, somehow connect to one factor that is controlling the world today—the use of smartphones. A majority of the public today is using mobile phones, and if your business is agreeable to reach the small screens, then it might as well never lead you to success. Agreement for smartphones is one of the basic requirements for the continuation of eCommerce platforms. If you have the resources & resources, you can even develop a mobile application for added omingcomments like push information, access to phone media, etc.

Conclusion:

When you are c in a dynamic world, the only thing that you should make note of is that change is the only constant. And if you are not changing your business to the latest technology & requirements, then you are running the chance of losing your loyal clients to your competitor. 

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